Marketing strategist focused on revenue and growth.
With roots in the high-performance environments of leading global ad agencies and strategic leadership at TruChoice Financial in their in-house agency, I bring more than a decade of experience turning complex marketing challenges into scalable growth. I specialize in aligning brand strategy, data, and operational execution to deliver measurable business results.
I thrive inside organizations where marketing must perform as both a creative engine and a revenue driver. By identifying friction points across the customer journey and implementing technology-enabled, data-informed strategies, I help teams accelerate growth, improve efficiency, and strengthen market position.
Core Areas of Expertise
Growth Strategy & GTM
Campaign & Performance Marketing
Marketing Ops & Workflow
Demand Gen & Lead Programs
Scalable revenue and market entry roadmaps crafted for sustainable competitive advantage.
Cross-channel execution and real-time analytics designed to optimize brand reach and ROI.
Streamlined tech stacks and optimized internal processes to boost productivity and efficiency.
Targeted lead acquisition and automated flows designed to fuel a consistent sales pipeline.
Skills
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Strategic Marketing Planning
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Data Analysis & Marketing Analytics
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Revenue & ROI Management
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Leadership & Team Management
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Digital Marketing & Performance Marketing
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Customer Journey & Lifecycle Strategy
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Marketing Technology & Automation
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SEO / SEM & Digital Growth
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Project & Campaign Management
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AI & Emerging Marketing Technology
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Communication & Stakeholder Management
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Agile Marketing & Adaptability
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Go-to-Market (GTM) Strategy & Product Launch Execution
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Brand Strategy & Positioning
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Content Strategy & Storytelling
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Cross-Functional Collaboration
Selected Accomplishments
REVENUE GROWTH
~20%
Delivered ~20% revenue growth for a national CPG brand through optimized digital strategy.
CPG BRAND STRATEGY
PORTFOLIO GROWTH
+30%
Increased portfolio revenue up to 30% across multimillion-dollar books of business.
BOOK OF BUSINESS MGMT
ROI PERFORMANCE
11:1 ROI
Generated 11:1 ROI through performance-driven marketing and pipeline development.
TRAVEL MARKETING OPTIMIZATION
BUSINESS SCALE
+24%
Drove 24% overall business growth by improving customer journeys and sales alignment.
SALES & JOURNEY ALIGNMENT
BOOKINGS IMPACT
+56% / +31%
Boosted bookings 56% and reservations 31% via targeted engagement strategy.
ENGAGEMENT STRATEGY
SEARCH & ANALYTICS
OPTIMIZED
Improved website traffic, engagement, and conversion through SEO and analytics optimization.
SEO & CONVERSION OPTIMIZATION
OPERATIONAL IMPACT
STREAMLINED
Streamlined cross-functional processes to reduce timelines and increase operational efficiency.
WORKFLOW & OPS EFFICIENCY
Case Studies
Up to 30% Portfolio Revenue Growth
Developed data-driven marketing playbooks for independent agents to expand revenue and improve client retention.
Stronger Recruitment Pipeline & Site Engagement
Revamped BCP Engineers’ digital presence and recruitment funnel to increase qualified traffic, engagement, and applications.
56% More Bookings, 31% More Reservations
Built a data-led engagement strategy and optimized the booking funnel to turn interest into repeatable event revenue.
~20% Ecommerce Growth Across Major Retailers
Optimized the digital shelf and product content to boost visibility, engagement, and conversion for the Batiste brand.
Mike is a hard-charging, git-'er-done kind of guy. His innate passion for marketing is fueled by loyalty to brand teams he is responsible for supporting...and the success of their businesses. And they love him for it.
Mike will stop at nothing ethical to make his clients heroes within their organizations. If I am a member of a brand team, I want Mike Delaune on my business yesterday!
Mike is the ultimate teammate. Mike is the kind of professional who always has your back. He always goes out of his way to teach and help his peers, even for projects that aren't his. He's always there for you and someone you can count on.
Whether it was crafting a winning strategy or handing out advice, Mike showed his true leadership spirit and heart.
Account MGMT Colleague
Recommendations
Supervisor
I have had the pleasure of working with Mike on numerous initiatives during my tenure and Mike is the type of guy who is willing to be flexible on every aspect of his projects. As we all know, advertising is not cut and dry and hardly ever follows a straight line, but Mike is able to move with the ebb and flow of this industry while providing strategic insight into all of his work.
When I established my Wealth Management firm (Vinson Financial Group), Mike played a key role as my Marketing Specialist.
His creativity, strategy execution, and drive propelled my firm to become the success it is today. I strongly recommend Mike for any business seeking to establish or increase its brand awareness both externally and internally.
Creative Colleague
Client
Start a Conversation
If you’re looking to add a marketing leader who turns strategy into measurable growth, Mike Delaune provides specialized marketing leadership that helps brands achieve scalable, data-driven results and stronger returns.
Reach out now to discuss